DYNAMITE DONUTSBRANDING | PACKAGING | UI
Design process
Dynamite Donuts serves donuts with an unexpected twist. Dynamite Bits, the brand’s trademark,
are popping candies that leave behind a huge flavor explosion. Dynamite Donuts is known for tasty donuts, vibrant packaging, and a hunger for creativity.
PROBLEM
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Donuts are a simple product, which makes it more difficult to stand out.
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There are a wide variety of competitors in the market with loyal customers (ie, Krispy Kreme, Dunkin’, Duck Donuts).
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Food trucks can only serve customers outside, so there will be less storage space, no displays, no restrooms, or places to sit.
solution
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Dynamite Donuts uses popping candy as a branding tool and special ingredient to entice consumers.
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The convenience of a donut food truck makes it easier and faster to find a high quality donut. Donut chains do not have food trucks so this separates Dynamite Donuts from competitors.
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With no store locations, Dynamite Donuts can serve customers anywhere. Catering parties and events is much easier and affordable. Also, food trucks are more likely to attract potential customers due to always being on the move.
